- Looking at a long term trend, the 2011 GRAND-AM Rolex 24 At Daytona household viewership on SPEED was up +120% over 2003
- An average of 443,000 viewers tuned into the 2010 Rolex 24, up +4% from 2010
- Past participants have included champions from open wheel, NASCAR, Indy 500, IRL and Formula One
- Press coverage from over 50 countries and broadcast in South America, Europe, Central America and Australia
